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SEARCH ANALYTICS FOR YOUR SITE

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what they want from your organization. In Search Analytics for Your Site,
Lou Rosenfeld shows you how to harvest and analyze search query
data to improve your site’s search performance, content, navigation,
metadata, effectiveness, and overall user experience.
“If we all agree that user feedback will improve any site’s user experience, why aren’t we spending
more time with the actual words our audience uses when asking us for stuff? I can’t imagine a more
experienced guide than Lou Rosenfeld to help us put this amazing data to work.”
JEFFREY VEEN
Founder & CEO, Typekit

“Search Analytics for Your Site lays out pretty much everything you need to know to mine your query
data and convert it into a positive customer experience.”
Eric T. Peterson
Founder and Author, Web Analytics Demystified

“Lou Rosenfeld’s Search Analytics for Your Site is a superlative work from the initial story to the final
chapter on bridging web analytics and UX practice. Great book!”
Chauncey Wilson
senior Manager, User Research

“This is one of those rare books that makes me pound the table with my fist and yell, ‘Yes! Exactly!
Awesome!’ while I’m reading it.”
Kristina Halvorson
CEO, Brain Traffic and author, Content Strategy for the Web

S E A R C H A N A LY T I C S F O R Y O U R S I T E by LOUIS ROSENFELD

When users search your site, they’re telling you in their own words

S E A R C H A N A LY T I C S F O R Y O U R S I T E


Conversations with Your Customers

MORE ON SEARCH ANALYTICS FOR YOUR SITE


by LOUIS ROSENFELD
forewords by Steve Krug and Avinash Kaushik

Download from Wow! eBook <>

SEARCH ANALYTICS
FOR YOUR SITE
CONVERSATIONS WITH YOUR CUSTOMERS

Louis Rosenfeld

Rosenfeld Media
Brooklyn, New York
i
Enter code SSADE for 15% off any Rosenfeld Media product directly
purchased from our site: rosenfeldmedia.com

TABLE OF CONTENTS
How to Use This Book	
ix
Frequently Asked Questions	
xiii
Foreword	xix
section one

Introducing Site Search Analytics
CHAPTER 1
How Site Search Analytics Can
Save Your Butt	
The Brake Gets Pulled	
The Brake Gets Stuck	
Measuring the Unmeasurable	
The Before-and-After Test	
The Brake Works—Thanks to Site Search Analytics	
Moral of the Story: Be Like John	

CHAPTER 2
Site Search Analytics in a Nutshell	
What Is Site Search Analytics?	
Why You’ll Want to Use SSA 	
It Always Starts with Data 	
George Kingsley Zipf, Harvard Linguist and
Hockey Star 	
Ways to Use SSA (and T...
When users search your site, they’re telling you in their own words
what they want from your organization. In Search Analytics for Your Site,
Lou Rosenfeld shows you how to harvest and analyze search query
data to improve your sites search performance, content, navigation,
metadata, effectiveness, and overall user experience.
“If we all agree that user feedback will improve any site’s user experience, why aren’t we spending
more time with the actual words our audience uses when asking us for stuff? I can’t imagine a more
experienced guide than Lou Rosenfeld to help us put this amazing data to work.”
JEFFREY VEEN
Founder & CEO, Typekit
Search Analytics for Your Site lays out pretty much everything you need to know to mine your query
data and convert it into a positive customer experience.”
ERIC T. PETERSON
Founder and Author, Web Analytics Demystified
“Lou Rosenfeld’s Search Analytics for Your Site is a superlative work from the initial story to the final
chapter on bridging web analytics and UX practice. Great book!”
CHAUNCEY WILSON
Senior Manager, User Research
“This is one of those rare books that makes me pound the table with my fist and yell, ‘Yes! Exactly!
Awesome!’ while I’m reading it.
KRISTINA HALVORSON
CEO, Brain Trafc and author, Content Strategy for the Web
www.rosenfeldmedia.com
MORE ON SEARCH ANALYTICS FOR YOUR SITE
www.rosenfeldmedia.com/books/searchanalytics/
SEARCH ANALYTICS FOR YOUR SITE
Conversations with Your Customers
by LOUIS ROSENFELD
forewords by Steve Krug and Avinash Kaushik
SEARCH ANALYTICS FOR YOUR SITE by LOUIS ROSENFELD
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