Toàn tập về SEO

Được đăng lên bởi zennjet
Số trang: 32 trang   |   Lượt xem: 1067 lần   |   Lượt tải: 35 lần
Search Engine Optimization
Starter Guide

Welcome to Google's
Search Engine Optimization
Starter Guide
This document first began as an effort to help teams within Google,
but we thought it'd be just as useful to webmasters that are new to
the topic of search engine optimization and wish to improve their
sites' interaction with both users and search engines. Although this
guide won't tell you any secrets that'll automatically rank your site
first for queries in Google (sorry!), following the best practices
outlined below will make it easier for search engines to crawl, index
and understand your content.
Search engine optimization is often about making small modifications
to parts of your website. When viewed individually, these changes
might seem like incremental improvements, but when combined with
other optimizations, they could have a noticeable impact on your
site's user experience and performance in organic search results.
You're likely already familiar with many of the topics in this guide,
because they're essential ingredients for any web page, but you may
not be making the most out of them.
Even though this guide's title contains the words "search engine",
we'd like to say that you should base your optimization decisions first
and foremost on what's best for the visitors of your site. They're the
main consumers of your content and are using search engines to find
your work. Focusing too hard on specific tweaks to gain ranking in the
organic results of search engines may not deliver the desired results.
Search engine optimization is about putting your site's best foot
forward when it comes to visibility in search engines, but your
ultimate consumers are your users, not search engines.
Your site may be smaller or larger than our example site and offer
vastly different content, but the optimization topics we discuss below
should apply to sites of all sizes and types. We hope our guide gives
you some fresh ideas on how to improve your website, and we'd love
to hear your questions, feedback, and success stories in the Google
Webmaster Help Forum.

Table of Contents
SEO Basics

4 Create unique, accurate page titles
6 Make use of the "description" meta tag

From here on, I'll be
explaining various points
on search engine
optimization (SEO)!

Improving Site Structure

8 Improve the structure of your URLs
10 Make your site easier to navigate
Optimizing Content


Offer quality content and services
Write better anchor text
Optimize your use of...
Search Engine Optimization
Starter Guide
Toàn tập về SEO - Trang 2
Để xem tài liệu đầy đủ. Xin vui lòng
Toàn tập về SEO - Người đăng: zennjet
5 Tài liệu rất hay! Được đăng lên bởi - 1 giờ trước Đúng là cái mình đang tìm. Rất hay và bổ ích. Cảm ơn bạn!
32 Vietnamese
Toàn tập về SEO 9 10 384