The portable MBA

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The Portable MBA Series
The Portable MBA, Third Edition, Robert Bruner, Mark Eaker, R. Edward
Freeman, Robert Spekman and Elizabeth Olmsted Teisberg
The Portable MBA Desk Reference, Second Edition, Nitin Nohria
The Portable MBA in Economics, Philip K.Y. Young
The Portable MBA in Entrepreneurship, Second Edition, William D. Bygrave
The Portable MBA in Entrepreneurship Case Studies, William D. Bygrave
The Portable MBA in Finance and Accounting, Third Edition, John Leslie
Livingstone and Theodore Grossman
The Portable MBA in Investment, Peter L. Bernstein
The Portable MBA in Management, First Edition, Allan Cohen
The Portable MBA in Market-Driven Management: Using the New
Marketing Concept to Create a Customer-Oriented Company,
Frederick E. Webster
The Portable MBA in Marketing, Second Edition, Alexander Hiam and
Charles Schewe
The Portable MBA in New Product Development: Managing and Forecasting
for Strategic Success, Robert J. Thomas
The Portable MBA in Psychology for Leaders, Dean Tjosvold
The Portable MBA in Real-Time Strategy: Improvising Team-Based Planning
for a Fast-Changing World, Lee Tom Perry, Randall G. Stott, and
W. Norman Smallwood
The Portable MBA in Strategy, Second Edition, Liam Fahey and
Robert Randall
The Portable MBA in Total Quality Management: Strategies and Techniques
Proven at Today’s Most Successful Companies, Stephen George and
Arnold Weimerskirch
The Portable MBA in Management, Second Edition, Allan Cohen




Edited by

John Leslie Livingstone

Theodore Grossman

John Wiley & Sons, Inc.

Copyright © 2002 by John Wiley & Sons, Inc., New York. All rights reserved.
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form
or by any means, electronic, mechanical, photocopying, recording, scanning or other wise, except as
permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior
written permission of the Publisher, or authorization through payment of the appropriate per-copy
fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400,
fax (978) 750-4744. Requests to the Publisher for permission should be addressed to the Permissions
Department, John Wiley & Sons, Inc., 605 Third Avenue, New York, NY 10158-0012, (212) 850-6011,
fax (212) 850-6008, E-Mail: PERMREQ@WILEY.COM.
This publication is designed to ...
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