Strategic Brand Management

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Strategic Brand Management
Building, Measuring, and
Managing Brand Equity
Global Edition


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Strategic Brand Management


Building, Measuring, and
Managing Brand Equity
Global Edition

Kevin Lane Keller
Tuck School of Business
Dartmouth College

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Editor in Chief: Stephanie Wall
Senior Acquisitions Editor: Erin Gardner
Senior Acquisitions Editor, Global Edition:
Steven Jackson
Senior Editorial Project Manager: Kierra Bloom
Editorial Assistant: Jacob Garber
Editorial Assistant, Global Edition: Toril Cooper
Director of Marketing: Maggie Moylan
Executive Marketing Manager: Anne Fahlgren
Marketing Manager, International: Dean Erasmus
Senior Managing Editor: Judy Leale
Senior Production Project Manager: Ann Pulido

Senior Operations Supervisor: Arnold Vila
Operation Specialist: Cathleen Petersen
Creative Art Director: Blair Brown
Senior Art Director: Janet Slowik
Interior Designer: Karen Quigley
Cover Designer: Jodi Notowitz
Cover Image: © t_kimura
Media Project Manager, Editorial: Denise Vaughn
Media Project Manager, Production: Lisa Rinaldi
Composition/Full-Service Project Management:
Cover Printer: Lehigh-Phoenix Color/Hagerstown

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© Pearson Education Limited 2013
The rights of Kevin Lane Keller to be identified as authors of this work have been asserted by them in
accordance with the Copyright, Designs and Patents Act 1988.
Authorised adaptation from the United States edition, entitled Strategic Brand Management, 4th Edition,
ISBN: 978-0-13-266425-7 by Kevin Lane Keller, published by Pearson Education, Inc., © 2013.
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted
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the prior written permission of the publisher or a licence permitting restricted copying in the United Kingdom
issued by the Copyright Licensing Agency Ltd, Saffron House, 6–10 Kirby Street, London EC1N 8TS.
All trademarks used herein are the property of their respective owners. The use of a...
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