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ANALYSIS OF HABECO’S PERFORMANCE AND EFFICACY OF THE COMPANY’S STRATEGIES

Được đăng lên bởi Phương Đồng
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Strategic Management
SIM336
Strategic Analysis
Due date: 10th October 2014

Moderated by: John Dixon-Dawson
Student name: Nguyen Thuy Duong
Student No. : 139151974

ANALYSIS OF HABECO’S
PERFORMANCE AND EFFICACY OF
THE COMPANY’S STRATEGIES
Word count: 3400

TABLE OF CONTENT
EXECUTIVE SUMMARY ....................................................................................................... 3
MAIN ANALYSIS .................................................................................................................... 4
I.

Background of the alcohol and beverage industry:........................................................ 4

II.

Introduction of HABECO: ............................................................................................. 4

III.

Competitive advantages: ............................................................................................. 6

IV.

Porter’s five forces: ..................................................................................................... 7

1.

Threat of new entrants: ............................................................................................ 7

2.

Power from suppliers: .............................................................................................. 8

3.

Power of customers: ................................................................................................ 9

4.

Threat of substitutes: ............................................................................................... 9

5.

Competitive rivalry: ............................................................................................... 10

Summary: ......................................................................................................................... 11
V.

Value chain: ................................................................................................................. 11
1.

Primary activities: .................................................................................................. 12
1.1.

Inbound logistics: ............................................................................................... 12

1.2.

Operation: .......................................................................................................... 12

1.3.

Outbound logistic: .............................................................................................. 12

1.4.

Marketing/sales: .........................................................
Strategic Management
SIM336
Strategic Analysis
Due date: 10
th
October 2014
Moderated by: John Dixon-Dawson
Student name: Nguyen Thuy Duong
Student No. : 139151974
ANALYSIS OF HABECO’S
PERFORMANCE AND EFFICACY OF
THE COMPANY’S STRATEGIES
Word count: 3400
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