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Đánh giá về các chính sách quản lý của Starbucks bản tiếng Anh

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Starbucks in the US

Contents

1. Executive Summary
This report is made upon the case study: “Starbucks in the US” in order to answer the three
related questions about this company.
The answers are placed formally in the continuous part below.

Page 1

Starbucks in the US
2. Discussion
2.1 Treacy and Wiersema distinguish between three value disciplines that are operational
excellence, customer intimacy and product leadership. Which value discipline(s) has Starbucks
applied in recent years? Justify your answer.
At first, we should have a look into three value disciplines to know why they are important to an
organization. Treacy and Wiersema said that these three general value disciplines are vital for an
organization to help transfer the value to the customer.
-Operational excellence: pursue optimized operational cost.
-Product leadership: provide the best technical and use the latest technology, a pioneer in the
field.
-Customer intimacy: provide the best overall solution, by becoming the most reliable and fastest
response upon the needs of the customer.
The leader of operational excellence uses to provide high quality products but in low price.
However, these organizations do not provide new products or services, instead of that they
observe the direction of the market and provide suitable act which is considered as an important
success factor. Their focus is performance, streamline the process of integrating the supply chain,
reduce inventory and eliminate redundancies as well as dynamic management in number.
Standardized partial products and processes is a key factor. Starbucks could be considered as one
of the leader in this field. They focus on the need of satisfaction of people in order to build their
store not only a coffee shop but a place must go between work and home where people can relax,
enjoy good music and great coffee. Secondly, they know how to manage the operational process
and to control the number of stores by refraining from franchising. The benefit of this move is
that could help them to save resources to focus on their standardized stores only, this act also
helps Starbucks not to ruin their image and also minimize the inventory as well.
Leaders of product leadership are the inventor and excellence marketing brands, these
organizations constantly experiment with products, services and new experiences, their new
market or extremely dynamic market. Margins can super high, simply because there is a high
risk associated with it. So the ...
Starbucks in the US
Contents
1. Executive Summary
This report is made upon the case study: “Starbucks in the US” in order to answer the three
related questions about this company.
The answers are placed formally in the continuous part below.
Page 1
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