How to Prepare a Business Plan

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How to
a Business




How to
a Business
5th edition

Edward Blackwell



Throughout the book ‘he’ and ‘she’ are used liberally. If there is a preponderance
of the male pronoun it is because the inadequacies of the English language do not
provide a single personal pronoun suitable to refer to both sexes.

Publisher’s note
Every possible effort has been made to ensure that the information contained in this book is
accurate at the time of going to press, and the publishers and authors cannot accept responsibility for any errors or omissions, however caused. No responsibility for loss or damage
occasioned to any person acting, or refraining from action, as a result of the material in this
publication can be accepted by the editor, the publisher or any of the authors.
First published in Great Britain and the United States in 1989 by Kogan Page Limited
Reprinted 1989
Second edition 1993, reprinted 1994, reprinted with revisions 1996
Third edition 1998, reprinted 1998
Fourth edition 2002, reprinted 2002, 2003, reprinted with revisions 2004, reprinted 2006
Fifth edition 2008
Reissued 2011
Apart from any fair dealing for the purposes of research or private study, or criticism or review,
as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be
reproduced, stored or transmitted, in any form or by any means, with the prior permission in
writing of the publishers, or in the case of reprographic reproduction in accordance with the
terms and licences issued by the CLA. Enquiries concerning reproduction outside these terms
should be sent to the publishers at the undermentioned addresses:
120 Pentonville Road
London N1 9JN
United Kingdom

1518 Walnut Street, Suite 1100
Philadelphia PA 19102

4737/23 Ansari Road
New Delhi 110002

© Edward Blackwell, 1989, 1993, 1998, 2002, 2008, 2011
The right of Edward Blackwell to be identified as the author of this work has been asserted by
him in accordance with the Copyright, Designs and Patents Act 1988.
978 0 7494 6252 9
E-ISBN	 978 0 7494 6253 6
British Library Cataloguing-in-Publication Data
A CIP record for this book is available from the British Library.
Library of Congress Cataloging-in-Publication Data
Blackwell, Edward.
How to prepare a business plan / Edward Blackwell. – 5th ed.
p. cm.
ISBN 978-0-7494-6252-9 – ISBN 978-0-7494-6253-6  1.  New business enterpri...
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