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Logistics và chuỗi cung ứng

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WHY SHOULD A STUDENT CARE ABOUT SUPPLY
CHAIN MANAGEMENT?

Sustainable Business
Make Profit Now!
...and in the future

Product/
Service/
Delivery

True
Competitive
Advantage

Revenue/
Cost

Business IT and SCM

Relationship/
Information/
Communication

•The last 4 CEO’s of Wal-Mart promoted from Supply Chain Management
•The latest CEO of Apple was promoted from Supply Chain Management
•The latest CEO of Toshiba promoted from Supply Chain Management

•

Cook is credited with pulling Apple out of manufacturing by closing factories and
warehouses around the world.

• This helped the company reduce inventory levels and streamline
its supply chain to match the efficiency of Dell Inc., dramatically
increasing margins.
•

These initiatives have proven key to Apple's success in unveiling next-generation
products, keeping them secret until they are ready for distribution to retail,
forecasting demand and executing against that forecast.

• Cook has been quoted as saying~
"You kind of want to manage technology like you're in the dairy
business. If it gets past its freshness date, you have a problem".
School of BIT & Logistics

Marketing- Promises



IMPACT
BUSINESS?

Supply Chain- Delivers

RMIT International University Vietnam

SCM stories with
Coca-Cola

&
KIM HANGAluminum –

Plastic Corporation
Reproduced from Flickr Website 2014


So Lets look at Coca-Cola

Build a Map of the Process


Coca Cola PRODUCT FLOW & CHANNEL PARTNERS
Raw Material Suppliers

Manufacturing/Regional Distribution

Ingredients

Transport

Labels / Bottles

Transport

Local
Distribution

Retail Outlets
Stores

Storage Transport

Finished
Goods

Transport
Mixing
Bottling

Reproduced from  2014
Transpor
Hotels
t
Storag
Rstrant
e
Storag
Mchine
e
Storag
Events
e

Transport

Bulk Packaging

Warehousing
Wholesale
Wholesale

Transport

SYRUP
Production

Country
Distribution

Think about the business model!


Reproduced from Valuechaingeneration.wordpress.com 2014

1.

What does Coke do, to maintain their competitive
advantage?


Traditional Value Chain Analysis

Reproduced from Wikipedia Website 2012

SC Value Analysis
Looks at the impact companies / service
...
WHY SHOULD A STUDENT CARE ABOUT SUPPLY
CHAIN MANAGEMENT?
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