The Lean Startup

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Acclaim for THE LEAN

“The Lean Startup isn’t just about how
entrepreneurial business; it’s about what
we can learn from those businesses to
improve virtually everything we do. I
imagine Lean Startup principles applied
to government programs, to health care,
and to solving the world’s great
problems. It’s ultimately an answer to
the question How can we learn more
quickly what works and discard what

—Tim O’Reilly, CEO, O’Reilly
“Eric Ries unravels the mysteries of
entrepreneurship and reveals that magic
and genius are not the necessary
ingredients for success but instead
proposes a scientific process that can be
learned and replicated. Whether you are
a startup entrepreneur or corporate
entrepreneur, there are important lessons
here for you on your quest toward the
new and unknown.”
—Tim Brown, CEO, IDEO
“The road map for innovation for the
twenty-first century. The ideas in The

Lean Startup will help create the next
industrial revolution.”
—Steve Blank, lecturer, Stanford
UC Berkeley Hass Business School
“Every founding team should stop for
forty-eight hours and read The Lean
Startup. Seriously, stop and read this
book now.”
—Scott Case, CEO, Startup
America Partnership
“The key lesson of this book is that
startups happen in the present—that
messy place between the past and the
future where nothing happens according

to PowerPoint. Ries’s ‘read and react’
approach to this sport, his relentless
focus on validated learning, the neverending anxiety of hovering between
‘persevere’ and ‘pivot,’ all bear witness
to his appreciation for the dynamics of
—Geoffrey Moore, author,
Crossing the Chasm
“If you are an entrepreneur, read this
book. If you are thinking about becoming
an entrepreneur, read this book. If you
are just curious about entrepreneurship,
read this book. Starting Lean is today’s
best practice for innovators. Do yourself
a favor and read this book.”

—Randy Komisar, founding
director of TiVo and author of the
bestselling The Monk and the Riddle
“How do you apply the fifty-year-old
ideas of Lean to the fast-paced, highuncertainty world of startups? This book
provides a brilliant, well-documented,
and practical answer. It is sure to
become a management classic.”
—Don Reinertsen, author, The
Principles of Product Development
“What would happen if businesses were
built from the ground up to learn what

their customers really wanted? The Lean
Startup is the ...
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