The mainstreaming of complementary

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The Mainstreaming of Complementary and
Alternative Medicine
Complementary and alternative medicine (CAM) is a major component of healthcare in
most late modern societies. While there is increasing recognition of the need for more
research in this area, it is frequently argued that such research should be directed towards
establishing ‘evidence’ that will provide ‘answers’ to policy questions. However,
complementary medicine is also a topic worthy of study in its own right, a historically
contingent social product, and it is this sociological agenda that underpins The
Mainstreaming of Complementary and Alternative Medicine.
Contributors to the book come from the UK, USA, Canada, Australia and New
Zealand. They draw on their own research to explore issues such as who uses CAM and
why; the rhetoric of individual responsibility; the role of consumers as activists; the
significance of evidence-based medicine; and contested boundaries in the workplace. The
book also discusses specific processes relating to CAM practitioners, GPs and nurses.
Stepping back from the immediate demands of policy-making, The Mainstreaming of
Complementary and Alternative Medicine allows a complex and informative picture to
emerge of the different social forces at play in the integration of CAM with orthodox
medicine. Complementing books that focus solely on practice, it will be relevant reading
for all students following health sociology, health studies or healthcare courses, for
medical students and medical and healthcare professionals, as well as academic CAM
Philip Tovey is Principal Research Fellow, School of Healthcare Studies, University
of Leeds. Gary Easthope is Reader in Sociology, School of Sociology and Social Work,
University of Tasmania. Jon Adams is Lecturer in Health Social Science, School of
Medical Practice and Population Health, University of Newcastle, Australia.

The Mainstreaming of
Complementary and Alternative
Studies in Social Context

Edited by Philip Tovey, Gary Easthope and Jon


First published 2003
by Routledge
II New Fetter Lane, London EC4P 4EE
Simultaneously published in the USA and Canada
by Routledge
29 West 35th Street, New York, NY 10001
Routledge is an imprint of the Taylor & Francis Group
This edition published in the Taylor & Francis e-Library, 2005.
To purchase your own copy of this or any of Taylor & Francis or Routledge’s collection
of thousands of eBooks please go to www.eBookstore.tandf.co....
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