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Rework

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REWORK  
 
JASON FRIED
INTRODUCTION
FIRSTThe new reality
TAKEDOWNSIgnore the real worldLearning from mistakes is overratedPlanning
is guessingWhy grow?WorkaholismEnough with "entrepreneurs"
GOMake a dent in the universeScratch your own itchStart making somethingNo
time is no excuseDraw a line in the sandMission statement impossibleOutside money is
Plan ZYou need less than you thinkStart a business, not a startupBuilding to flip is
building to flopLess mass
PROGRESSEmbrace constraintsBuild half a product, not a half-assed
productStart at the epicenterIgnore the details early onMaking the call is making
progressBe a curatorThrow less at the problemFocus on what won't changeTone is in
your fingersSell your by-productsLaunch now
PRODUCTIVITYIllusions of agreementReasons to quitInterruption is the enemy
of productivityMeetings are toxicGood enough is fineQuick winsDon't be a heroGo to
sleepYour estimates suckLong lists don't get doneMake tiny decisions
COMPETITORSDon't copyDecommoditize your productPick a fightUnderdo
your competitionWho cares what they're doing?
EVOLUTIONSay no by defaultLet your customers outgrow youDon't confuse
enthusiasm with priorityBe at-home goodDon't write it down
PROMOTIONWelcome obscurityBuild an audienceOut-teach your
competitionEmulate chefsGo behind the scenesNobody likes plastic flowersPress releases
are spamForget about the Wall Street JournalDrug dealers get it rightMarketing is not a
departmentThe myth of the overnight sensation
HIRINGDo it yourself firstHire when it hurtsPass on great peopleStrangers at a
cocktail partyResumes are ridiculousYears of irrelevanceForget about formal
educationEverybody worksHire managers of oneHire great writersThe best are
everywhereTest-drive employees
DAMAGE CONTROLOwn your bad newsSpeed changes everythingHow to say
you're sorryPut everyone on the front linesTake a deep breath
CULTUREYou don't create a cultureDecisions are temporarySkip the rock
starsThey're not thirteenSend people home at 5Don't scar on the first cutSound like
youFour-letter wordsASAP is poison
CONCLUSION
Inspiration is perishable

RESOURCESAbout 37signals37signals products
ACKNOWLEDGMENTS

CHAPTER
INTRODUCTION

We have something new to say about building, running, and growing (or not
growing) a business.
This book isn't based on academic theories. It's based on our experience. We've
been in business for more than ten years. Along the way, we've seen two recessions, one
burst bubble, business-model shifts, and doom-and-gloom...
REWORK
JASONFRIED
INTRODUCTION
FIRSTThe new reality
TAKEDOWNSIgnore the real worldLearning from mistakes is overratedPlanning
is guessingWhy grow?WorkaholismEnough with "entrepreneurs"
GOMake a dent in the universeScratch your own itchStart making somethingNo
time is no excuseDraw a line in the sandMission statement impossibleOutside money is
Plan ZYou need less than you thinkStart a business, not a startupBuilding to flip is
building to flopLess mass
PROGRESSEmbrace constraintsBuild half a product, not a half-assed
productStart at the epicenterIgnore the details early onMaking the call is making
progressBe a curatorThrow less at the problemFocus on what won't changeTone is in
your fingersSell your by-productsLaunch now
PRODUCTIVITYIllusions of agreementReasons to quitInterruption is the enemy
of productivityMeetings are toxicGood enough is fineQuick winsDon't be a heroGo to
sleepYour estimates suckLong lists don't get doneMake tiny decisions
COMPETITORSDon't copyDecommoditize your productPick a fightUnderdo
your competitionWho cares what they're doing?
EVOLUTIONSay no by defaultLet your customers outgrow youDon't confuse
enthusiasm with priorityBe at-home goodDon't write it down
PROMOTIONWelcome obscurityBuild an audienceOut-teach your
competitionEmulate chefsGo behind the scenesNobody likes plastic flowersPress releases
are spamForget about the Wall Street JournalDrug dealers get it rightMarketing is not a
departmentThe myth of the overnight sensation
HIRINGDo it yourself firstHire when it hurtsPass on great peopleStrangers at a
cocktail partyResumes are ridiculousYears of irrelevanceForget about formal
educationEverybody worksHire managers of oneHire great writersThe best are
everywhereTest-drive employees
DAMAGE CONTROLOwn your bad newsSpeed changes everythingHow to say
you're sorryPut everyone on the front linesTake a deep breath
CULTUREYou don't create a cultureDecisions are temporarySkip the rock
starsThey're not thirteenSend people home at 5Don't scar on the first cutSound like
youFour-letter wordsASAP is poison
CONCLUSION
Inspiration is perishable
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