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“The Lean Startup isn’t just about how to create a more successful
entrepreneurial business; it’s about what we can learn from those
businesses to improve virtually everything we do. I imagine Lean
Startup principles applied to government programs, to health care,
and to solving the world’s great problems. It’s ultimately an answer
to the question How can we learn more quickly what works and
discard what doesn’t?”
—Tim O’Reilly, CEO, O’Reilly Media
“Eric Ries unravels the mysteries of entrepreneurship and reveals
that magic and genius are not the necessary ingredients for success
but instead proposes a scienti c process that can be learned and
replicated. Whether you are a startup entrepreneur or corporate
entrepreneur, there are important lessons here for you on your
quest toward the new and unknown.”
—Tim Brown, CEO, IDEO
“The road map for innovation for the twenty-first century. The ideas
in The Lean Startup will help create the next industrial revolution.”
—Steve Blank, lecturer, Stanford University,
UC Berkeley Hass Business School
“Every founding team should stop for forty-eight hours and read
The Lean Startup. Seriously, stop and read this book now.”
—Scott Case, CEO, Startup America Partnership
“The key lesson of this book is that startups happen in the present
—that messy place between the past and the future where nothing
happens according to PowerPoint. Ries’s ‘read and react’ approach
to this sport, his relentless focus on validated learning, the neverending anxiety of hovering between ‘persevere’ and ‘pivot,’ all bear
witness to his appreciation for the dynamics of entrepreneurship.”

—Geoffrey Moore, author, Crossing the Chasm
“If you are an entrepreneur, read this book. If you are thinking
about becoming an entrepreneur, read this book. If you are just
curious about entrepreneurship, read this book. Starting Lean is
today’s best practice for innovators. Do yourself a favor and read
this book.”
—Randy Komisar, founding director of TiVo and author of the
bestselling The Monk and the Riddle
“How do you apply the fty-year-old ideas of Lean to the fastpaced, high-uncertainty world of startups? This book provides a
brilliant, well-documented, and practical answer. It is sure to
become a management classic.”
—Don Reinertsen, author, The Principles of Product Development
“What would happen if businesses were built from the ground up
to learn what their customers really wanted? The Le...
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