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Assignment 02: Global Perspective Noise in Ads
1. Overall:

There are many barriers for international marketers to create an
advertising campaign: language (dialects and different languages);
mistranslation and word choices, connotation of the words, signs, symbols
and expression; nation cultures; the different concepts in advertising
components between countries;…

2. Ads Analysis:

a/ Brand: esurance

At firsr, this billboard look very innocent-seeming but the online insurer
had to pulled it down because for far sight-seeing people, the letter
themselves blurred together and "Cover your home in a click" looked
more like “Cover your home in a dick.”
 The message is clear but the design of the billboard did make a problem
with its gap between each alphabet. Also it created the accidentally
negative impact when people fast look through it.

b/ Brand: Victoria’s Secret:

Opposite with the advertising trend of Dove: “Real beauty”, VS launched a
campaign “The Perfect Body” with full-photoshop images and the brand’s
sexy model to call for action “buying their products”. However the word
“perfect” sounds unrealistic, and unidentified, some people reacted angry
for this ads with the idea: “How they know the perfect scale for women
beauty”, then with others they said they feel kind of irrigated and racist
with the “perfect body” VS showed in the ads. After widespread backlash,
it changed the theme to “A Body for Every Body.”
 The use of faulty words made VS had to give an apology and change its

ads to continue doing the campaign.

c/ Brand: Urban Outfitters:

Urban Outfitters is a fashion brand which is listed in competitor list of
Hollister, Abercrombie… However, Urban Outfitters also went wrong way
as the same Abercrombie in its design for the sun-faded vintage
collection. This collection produced a
“vintage” Kent State University sweatshirt featuring fake blood splatters,
and incidentally the brand received negative feedback from their
customers as “they were trying to recall the horrible event in which four
students died at Kent State during an anti-war protests in 1970”. The
brand gave an apology but also explained that they were mean to design
the sweatshirt was just "part of sun-faded” and the red marks were not
supposed to look like blood.
 The lack of historical knowledge (culture) also the misused in advertising

forms: colors, design, advertising messages (meant to be vintage but lead
to horror impacts and bloody feeling).

...
Assignment 02: Global Perspective Noise in Ads
1. Overall:
There are many barriers for international marketers to create an
advertising campaign: language (dialects and dierent languages);
mistranslation and word choices, connotation of the words, signs, symbols
and expression; nation cultures; the dierent concepts in advertising
components between countries;…
2. Ads Analysis:
a/ Brand: esurance
At $rsr, this billboard look very innocent-seeming but the online insurer
had to pulled it down because for far sight-seeing people, the letter
themselves blurred together and "Cover your home in a click" looked
more like “Cover your home in a dick.
The message is clear but the design of the billboard did make a problem
with its gap between each alphabet. Also it created the accidentally
negative impact when people fast look through it.
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